Food Styling is the art of cosmetic food. The way by which the meal is arranged so it looks appetizing and at the same time aesthetic. In Culinary Photography the food needs to look edible, not illogical. Here intervene the Food Stylist.
Photographing food is a very sensitive practice, and invoking all five senses by way of just one (the gaze) is easier said than done. To merge all the five senses in one, you need knowledge and imagination. In Culinary Photography the food needs to look edible, not illogical. Here intervene the food stylist.
In the professional world the culinary photographer will most likely work with a food stylist, who purchases ingredients and prepares the recipes and a prop stylist, who is in charge with the background and props. Ever wonder why the food looks so much better in cookbooks and magazines than in your kitchen? A food stylist will have the answers. They are the secret behind good looking food.
The main purpose of food stylists is to ensure that the food, in the finished photograph, looks stunningly attractive and very easy on the eye. The technique of making meals look their very best however is not easy. It takes a creative mind and alluring artful designs to make the food appear photogenic in a film, video or magazine. The food stylist is a culinary expert who can artfully and carefully enhance, for example, pancake syrup just to make it look really tasty and make drinks visually appealing.
Talented food stylists are artists that transform food ingredients into sculpture. They know how to make a salad look full and fresh and how to get the perfect ice cream scoop. Also, they know how to make a photo to look delicious and make your mouth water. Those pursuing a food styling career typically start out as chefs. They work in kitchens of all types of different fine dining establishments, from hotel kitchens to classy restaurants.
Food styling in photography isn’t just about taking a delicious image; it’s a way to tell a story about tastes, seasons, and aesthetics.
Everything should look perfect in a great food photography. Stylists are known for detail what makes the food photos you see in advertisements so irresistible.