The relationship between colors and tastes

 

THE RELATIONSHIP BETWEEN COLORS AND TASTES IN CULINARY PHOTOGRAPHY

 

 The current research and experimental studies in cognitive psychology have demonstrated the interdependent relationship between colors and tastes. By means of photography, (which is an instrument of nonverbal communication), the colors of the foods or drinks can make people to “see” or ” feel” flavors before they actually taste anything. 

 

 

    The color of our food, dishes, table linens or wall color can all have an affect on our appetite. Some colors can excite your senses and entice you to eat more, while others can actually help curb mindless snacking. The current research and experimental studies in cognitive psychology have demonstrated the interdependent relationship between colors and tastes. By means of photography, (which is an instrument of nonverbal communication), the colors of the foods or drinks can make people to “see” or ” feel” flavors before they actually taste anything.

    The most important finding to emerge from the studies of cognitive psychology, was that color information has a strong impact on flavor identification even when participants were informed that the colors of the drinks that they were testing were often misleading. In particular, flavors associated with appropriate colors (e.g., lime flavor–green color; orange flavor–orange color) or colorless were recognized far more accurately than when they were presented with an inappropriate coloring (i.e., lime-flavored drinks that were colored either red or orange; orange-flavored drinks that were colored either green or red).

Now let’s apply these psychological reasonings in culinary photography.

    If we wish to catch into photography, the idea of fresh and healthy breakfast, we will use an open decor with a medium brightness. Also, the menu will be a combination of green, yellow and orange and the vessels will have round shapes.

The proportions and the logical deduction must also be kept.

    Color influences consumers not only on the conscious level but also on the subconscious level. Color and food pairings can be especially powerful by leveraging the emotional connection to taste. This relationship is the key point in culinary photography. In other words, the culinary photography becomes an instrument of non-verbal communication, through the use of colors as a means of stimulating the appetite.

     The colors are known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge is harnessed all too well by food photographers and culinary photographers. Color can often be the sole reason someone make a reservation or order a meal, where 93% of clients focus on visual appearance and almost 85% claim color to be their primary reason for reservation or order!

    A great culinary photography  is an instrument of nonverbal communication, with direct effect.

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About gourmetsnapshot

Gourmet Snapshot is a studio of Culinary Photography and Food Styling from London , United Kingdom. Gourmet Snapshot aims to achieve a communication between colors and appetite through photography. www.gourmetsnapshot.com

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